New Patient Dentist
Most dental Practitioners recognize the significance of dental marketing. Dental patients marketing brings in new patients, and can also help to strengthen ties with current patients. If you want your practice to thrive, marketing is important. For most dental practices, using a combination of several marketing practices will produce quality results. If you are not sure of where to start, below, you will find the best dental marketing practices that have proven to be very effective.
Interact with the community
The most effective key audience consists of the consumers and neighborhoods that lie within the service area of your company. That said, it is important that your business have a progressive community image. So, it’s time to get involved – it can include things like sponsoring a small league team or attending festivals, these give you the opportunity to build personal relationships.
You can even take it up a notch and teach a class on dental hygiene at schools. This provides a great foundation for how the community will see you and gives you the opportunity to engage in direct marketing and word of mouth.
Optimize your website pages and blog posts for SEO
SEO is the process of editing your website code and content so that search engines such as Google and Bing can understand it better, and as a result, rank your web pages higher in the search result. SEO for all-important dental terms can truly help your company, but local keywords are what will bring in new patients.
Local SEO is one of the best practices for dental marketing. So instead of just a dentist, you will want to rank for terms like “Sherwood Park dentist,” “new patient dentist Alberta” or “Best Alberta dentist.” This will help you get to your target audience.
Get more patient reviews
This is another significant way to attract and convert new patients. When searching for new dentists, new patients are usually very skeptical. And you better believe that these prospects are looking at your reviews to make a decision as to whether to use your service/product or not.
So, it is important that you make a great first impression, as this will influence their decision to schedule an appointment with you. Several studies have consistently shown that 90 percent of prospects rely on reviews of other customers when making their decision.
Practice keywords diversification
Keyword research is important if you want your website to stand a chance of ranking higher in the search engine. While you should unequivocally be going for the fundamentals like “Alberta dentist,” or “new patient dentist Sherwood Park,” it also helps if you can think outside the box.
Start diversifying your keywords. For instance, you can consider emergency keywords such as “Alberta dentist open on weekends” “emergency tooth removal.” Also, remember that dental emergency service has a higher chance of being search through voice search.
Need some help creating an effective dental marketing campaign? At Luxate Digital Marketing, we’ve got the enthusiasm and experience to help you. Contact us to learn more.